Special Guest Post by Everybody Loves Coupons: Retailers Pull out the Stops to Lure Teen Apparel Shoppers

Time to git yr learnin on! Everybody Loves Coupons, of UltimateCoupons.com fame, is a blog about, what else, coupons: how to use 'em, where to get 'em, and saving serious cash with 'em. But lurking inside this unassuming blog are some surprisingly well-researched and interesting articles about the economy, seasonal trends, and our future as a society. So take a gander and then you can say, "Hey Ma! I's smart!"

For department stores and specialty chains, the back-to-school shopping season is second in importance only to Christmas. And this summer, retailers are pulling out all the stops in an effort to grab their share of consumer dollars still in short supply.

The promotions are going after consumers on a number of fronts, using social media, high-tech online marketing and celebrity power to lure shoppers, especially teen girls who represent the sweet spot for retailers. Analysts raised a red flag about the back-to-school season this month when teen-oriented chains like Wet Seal and Buckle reported a surprising drop in July same-store sales.

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Lucinda Sher

Posted on 07.31.11 at 9:14 PM

It's true summer sales were down. A sign of the economic times. Since teens are dependent of parents for their
fix, online is becoming the way to go. When the quality is better (unshrinkable even after being in the dryer!) and there's free shipping, it's definitely worth checking out!

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