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Eyeko Curvy Brush Mascara

Every time we see a new mascara wand shape, we have to buy it. We'd like to say it's 100% out of selfless devotion to our dear readers, but if we're being honest, it's mostly because we're addicted to buying mascara. Either way, we're happy to report that this keratin-infused formula featuring a curvy brush ($19) gave our lashes some serious lift, but be warned: it takes a little finesse to apply. We looked a lot like Taylor Momsen after our first attempts, but we got the hang of it pretty quickly!

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