Similar to Stila Custom Color Blush ($32), but not based as much on skin pH level, Cargo CheekActivator ($32) promises customized blush for every individual. The cream formula is activated by the warmth of your hands rubbing it into your cheeks: the more you rub, the deeper and brighter the hue. Best part? The formula contains special skin tighteners and moisturizers, adding to the natural youthening effects of a nice pink flush.
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