Yes, it's true, as the name implies, these little guys are designed to hold the cables for your electronic components in place. While decidedly useful in that function, we like the infinite possibilities of Cabledrops ($10 for 6). We can use them for toothbrushes, to hold pens, to keep cords hidden, and so on. One of our favorite uses is to stash our makeup brushes on the inside of our medicine cabinet for uber easy access.
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