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2010 Hot Holiday Toys: Moon Dough

Move over Play-Doh! Moon Dough ($12, for a pack of 2 colors) seems to be the "gone before it even hits the shelves" item this holiday season. The silicone-based, fluffy, other-worldly dough of awesome is hyper-allergenic (gluten free!) and offers kids a lifetime of fun because it never dries out. It can be molded (current product molds include a barn, a pizza shop, a puppy store, and more), smooshed, shaped, and left to sit for weeks on end without adverse effect. But nab it quickly because it's already selling out!

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