Special Guest Post by Everybody Loves Coupons: Entertainment Websites Reach 99.6% of Online Users
Time to git yr learnin on! Everybody Loves Coupons, of UltimateCoupons.com fame, is a blog about, what else, coupons: how to use 'em, where to get 'em, and saving serious cash with 'em. But lurking inside this unassuming blog are some surprisingly well-researched and interesting articles about the economy, seasonal trends, and our future as a society. So take a gander and then you can say, "Hey Ma! I's smart!"
"Oh, Internet, oh, Internet, entertain me!" is the new consumer mantra. When it comes to music, movies, video games, and even entertainment news or humorous home video clips, we are going online to meet our entertainment needs. According to MediaMind and comScore, online websites that fall under "entertainment categories reach nearly 215 million people in the U.S. monthly and are some of the fastest growing."
From streaming it to downloading it to renting it to outright buying it, we are finding our entertainment online. A 2010 study by Erin Hunter, Executive Vice-President of comScore and Dean Donaldson, Director of Digital Experience of MediaMind titled "Dwelling on Media" reports that "consumers on average visit entertainment-related sites 22 times each month, spending an average of 227 minutes visiting millions of pages of entertainment-related content." They add that web users spend 12% of their total time online "engaging with entertainment-related content."
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