Special Guest Post by Everybody Loves Coupons: Despite Forecast for Increased Sales, Retailers Pump Up Promotions

Time to git yr learnin on! Everybody Loves Coupons, of fame, is a blog about, what else, coupons: how to use 'em, where to get 'em, and saving serious cash with 'em. But lurking inside this unassuming blog are some surprisingly well-researched and interesting articles about the economy, seasonal trends, and our future as a society. So take a gander and then you can say, "Hey Ma! I's smart!"

Mass merchants and department stores are stepping up back-to-school promotions this year to entice a consumer base that is showing signs of pulling back on spending. The good news for retailers is that consumer spending on back-to-school items is expected to increase 11% to $606.40, according to a survey conducted by the National Retail Federation. But as retail sales show signs of slowing after rebounding earlier this year - sales took an unexpected 0.5% drop in June - retailers are now worried that those projected sales gains may not materialize.

"Retailers are in a pickle, having bought into the consumer recovery and increased inventory levels to support the hypothetical demand," said Brian Sozzi, an analyst with Wall Street Strategies, who said the June dip in sales shows that consumers are "pausing to reassess their personal finances."

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