Okay, so you can't get your guy to smear on moisturizer after his shower. Start with a smaller commitment, like getting him hooked on Jack Black Intense Therapy Lip Balm ($7.50) during the cold months. The original formula is mild in minty flavor and big on moisture. He won't mind smoothing it over his chapped lips, especially if you refuse to give him smooches until they have a kissable texture again!
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