Top of the Pops for 2010: Joie

Joie is an LA-based design house dedicated to making luxurious, but comfortable clothes for the modern woman. Comfort and luxury may seem like dubious sartorial bedfellows, but the balance of the two is the crux and appeal of Joie. The clothes are designed with real women in mind, not 15 year old runway stompers. These clothes will complement and celebrate your figure, but the exactness of the detail and the sweet femininity of the prints and fabrics will make you feel sophisticated and lovely. There is always a little something extra to make Joie garments more distinct and intriguing. The embroidery on a well-cut top or delicate pin tucking on a button down shirt set this label apart. We chose Joie because it's a label that doesn't follow the fancy of fickle fashion trends; instead they make beautiful clothes we love to wear, and can wear year after year. We're looking forward to finding out what singular and timeless designs they'll come up with in 2010. Editor's Note: We've reviewed several Joie pieces on the site - you can check them out here.

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