It sounds too good to be true: a strapless, deep plunge bra that actually pumps up your cup size instead of (quite literally) dragging it down. But the Gossard Ego Boost Strapless Bra ($61) promises to do just that. Removable straps make it totally versatile, while Gossard's silky-soft wearable fabric keeps it comfortable. And just wait until you see what those signature "launch pads" do for your cleavage.
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