Here's another great label to watch for our Top of the Pops list for 2010! Famed New York designer Aimee Cho has been reinventing the trenchcoat and other outerwear items through her line, Gryphon. After her years as a Fashion Writer for Vogue Magazine, Cho decided to create her own timeless spin on jackets and coats for today's fashion conscious everywoman. There's always a fun combo of feminine with tough in Cho's designs - that's part of Gryphon's charm. Each piece has been mindfully created and made to surprise you with unanticipated details and unparalleled fit. So whether you treat yourself to one of Gryphon's timeless trenches or a modern twist to a blazer, like this Gryphon Pre-Washed Leather Button Down Shirt ($625), you'll be constantly impressed with the design genius that is Gryphon.