Okay, so sixty-five big ones is a lot of money to drop on a key ring. On the other hand, losing your eighteen assorted keys (you know they're all important, but you just can't seem to remember what half of them open!) in the bottom of your purse is a daily annoyance. The Big O Key Ring ($55) by O. Venture is a four-inch ring made of durable leather. It won't warp or scratch and it'll help you keep track of all of your needed keys (and all of your not-so-needed keys!).
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