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Zen Cosmetics Makeup Organizer

At first glance, it looks like the silicon flowers in the base of this makeup organizer ($15) are just there to look pretty, but then we realized they're strategic - the petals hold your small tools, while your larger brushes fit easily in the spaces in-between each bloom. Bonus: The flexible material allows you to store non-circular items, like square gloss containers and tweezers.

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