We think of our traditional toothbrush holder as the Cup of Shame, thanks to the horrifying puddle of grime that always seems to accumulate inside of it. And no, that's not just because we don't clean it. We have conducted experiments and know that the scary grime puddle will appear even if you clean the Cup of Shame every day. The only way you can hope to escape this vicious trap is with these Viktor Gold Toothbrush Holders ($49). We have no doubt that their magic powers prevent grime puddles entirely. They're also far too cute to hide in the medicine cabinet, which makes it more likely that we will remember to replace our frayed, nasty toothbrushes every now and then.
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