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Sultra The Siren Styling Dryer

We know what you're thinking: "$195? For a hair dryer. Thanks, but I can snag one at Target for ten." Trust us: Sultra's The Siren Styling Dryer ($195) is more than meets the eye. Inside that sleek black nozzle lie ionic and ceramic infrared generators; the ionic generator emits negative ions that help dry hair quicker, while the infrared rays (how superhero!) actually seal the hair cuticle, reducing frizz and flyaways. It'll cut down on blow drying time and the amount of product you'll use - and who doesn't love that?

See more ionic hair dryers.

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