We hate when companies don't explain what in the hell their product label means. Your average Joe/Johnna isn't going to understand what the "cru" in Caudalie Cru the Eye Cream ($95) means. Caudalie does explain on their website that the patented formula is created with grape seed and grape vine sap but it doesn't explain that cru refers (in French) to the "growth-place" of grapes, or a freaking vineyard. How hard is it to say "This stuff is made from grapes. Oh PS We named it Cru the Eye Cream because it's made from mother effing grapes." GOSH people! We don't want to put this much effort into understanding anything, let alone a bottle of eye cream.
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