Smashbox Limitless 15 Hour Wear Cream Shadow

Ka-pow! For a serious punch of color that really does last all day, new Smashbox Limitless 15 Hour Wear Cream Shadow ($19) kicks other cream shadows to the curb and rubs their noses in it. Easily layered for soft or dramatic looks, the rich colors won't flake, cake or crease. True, $19 for one shadow is steep, but a little goes a long way - and you won't have to reapply midday, either. Bam!

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