Laura Mercier Full Blown Volume Mascara

Mascaras pledge a lot these days - Thicker! Fuller! Longer! Does your laundry in half the time! - but most of 'em are just the same ol', same ol'. *yawn* Leave it to Laura Mercier to deliver on a mascara's promises with her new product, Laura Mercier Full Blown Volume Lash Building Mascara ($24). The bullet-shaped brush is easy to wield, and teams well with the cotton fiber-infused gel formula to build volume and thickness without the sticky, heavy feel of some other products. See, since lashes are technically hair, Mercier had the genius idea to use hair care technology to individually wrap around each lash strand to sculpt and hold it in place all day. Brilliant!

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