Kiehl's Marvelous Mineral Mascara

We're pleased to see that perennial OB favorite Kiehl's appears to be dipping their toes into the cosmetics pool, after over 150 years of making fantastic skin care and hair products. Their new(ish) Marvelous Mineral Mascara ($17) is perfect for those of us with sensitive eyes or who wear contact lenses, since it's opthamalogist- and allergy-tested. A super soft, fat brush won't tug on lashes, and Acacia Senegal adds natural thickness and length. The mineral pigments are buildable; you can layer it without clumping for a progressively more dramatic look. Kiehl's, please keep branching out into more makeup... so far, we love it!

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