Answer: We're girls and we're entitled to change our minds.
Question: Why would Kat Von D, a woman known for her many tattoos, come out with a product designed to cover said tattoos?
If you happen to have a job that calls for no visible tattoos or you're just going for a more demure look for an evening, the Kat Von D Tattoo Concealer ($25) is there to help you out. It's a highly pigmented, heavy duty concealer that is transfer-resistant and water-resistant enough to hide your art until you're ready to reveal it. And you thought people were always going to know about that week in Sturgis.
Wow! There must be a lot of us who occasionally need to cover those tattoos because there sure are a lot of Concealers out there.
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