JK Lip ID Gloss
Sometimes, makeup just dumbfounds us. We have no idea what kind of crazy potion makes up Jemma Kidd's Lip ID Color-Adapt Lip Gloss ($20), but it's downright miraculous. This gloss glides on clear and shiny and somehow changes to become a natural, flattering shade unique to the wearer. We've passed it around and seen it turn to a rosy orange, plum, pale pink, and everything in between on different women. Best of all, the color has serious staying power and the gloss is lusciously hydrating.
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