theBalm What's Your Type Tall, Dark & Handsome Mascara

Actually, some of us prefer our guys to be average height and blonde, but this mascara ($19) speaks the truth when it comes to the handsome and romantic parts! Of course, we never prefer average length, light-colored lashes, so we're counting on theBalm's latest to... [More]

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Color Facets Sparkling Shadow Top Coats

Want to up your eyeshadow game without spending tons of money? Buy one of these Sparkling Shadow Top Coats ($16). Apply it over your existing colors to add shimmer and shine, or wear it alone for a sheer look. It comes in five shades, but... [More]

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Charlotte Tilbury K.I.S.S.I.N.G Lipstick

We know. It's completely impossible to look at a tube of K.I.S.S.I.N.G Lipstick ($32) from Charlotte Tilbury and not start singing that taunting grade school song. Of course, now you sing it with a little bit of triumph to your voice because you've recently started... [More]

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it Cosmetics Tightline Waterproof Mascara

Whether ombre hair is (finally!) on its way out is up for debate, but when it comes to your lashes the two-toned look will always be a beauty no-no. This mascara's super skinny wand ensures that your lashes are coated all the way down to... [More]

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Herbal Lipstick

When you apply this lipstick ($6) you're doing more than just adding a pop of color to your face. Each stick is infused with an assortment of natural vitamins and herbs to promote lip health and reduce signs of aging. You may as well get... [More]

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Eyes on the '80s Eyeshadow Palette

The '80s were a veritable breeding ground of questionable trends - while we're on board with the return of skinny jeans, we're crossing our fingers that the mullet never makes a comeback. While the shades contained in this '80s-themed 30-color eyeshadow palette ($20) are a... [More]

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Cheek to Chic Swish & Pop Blush

This new blush from Charlotte Tilbury ($40) is as fun to use as it is pretty. Start by swishing your blush brush around the outer color and applying along the length of your cheekbones. Then swirl a smaller brush in the center color and apply... [More]

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Eyeko Sport Waterproof Mascara

You're going to be sharing the sh*t out of the photos from your upcoming marathon, so make sure to coat your lashes with Eyeko's Sport Waterproof Mascara ($24) before hitting the pavement on race day. You'll be red-faced and covered in sweat, but damnit, you'll... [More]

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Alima Pure Labyrinth Pearluster Eyeshadow

Our abiding love for David Bowie requires us to click on any product containing the word "labyrinth," and this ultra-pigmented eyeshadow ($13) did not disappoint. Mermaid green isn't a color we'd typically reach for when creating a daytime look, but we think this shadow would... [More]

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Kjaer Weis Essential Trio 2

This kit from Kjaer Weis ($125) covers the basics: a rosy blush, neutral eyeshadow, and berry lip color. If you're in a hurry, you can stop there and still look polished. If you have a few extra minutes, add some winged liner, a bit of... [More]

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Make Up For Ever 5 Camouflage Cream Palette

Camo created to help hunters shoot and kill furry animals? Not for us. Camo created to hide skin imperfections? Hell yes. This Camouflage Cream Palette ($38) has gotten rave reviews, and for good reason: it's feather-light, blends like a dream, and effectively masks the fact... [More]

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ModelCo Lip + Lash Duo

We're never taking this Lip + Lash Duo ($39) out of our bags. One end contains SHINE Ultra Lip Gloss, and the other is filled with extension mascara, meaning that in case of a makeup emergency, we can make ourselves look presentable in mere seconds.... [More]

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Aster + Bay Beet Root and Hibiscus Lip Stain

We've seen natural makeup lines before, but this is the first time we could practically see the vegetable ingredients in question staring out at us from the tin. This Aster + Bay Beet Root and Hibiscus Lip Stain ($12) looks positively beet-tastic. We're pretty sure... [More]

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Charlotte Tilbury The Retoucher

It was only a matter of time before someone came up with a Photoshop-style filter we can apply in real life. Charlotte Tilbury's The Retoucher ($32) is a concealer pen meant to give you results on par with digital enhancement, covering blemishes, fine lines, and... [More]

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Colour Chameleon Colour Morphing Eyeshadow Pencil for Green Eyes

Know what would make your beautiful green eyes really pop (besides an extra two hours of sleep every night)? This eyeshadow pencil ($26) from Charlotte Tilbury. It contains a hint of sparkle - just enough to catch the light - and the garnet color is... [More]

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Rodin Lip Balm Ring

You won't have to go fishing through your purse for an elusive tube if you slip this Rodin Lip Balm Ring ($13) on your finger. This luxurious formula combines natural oils, shea butter and beeswax for a natural, sheer finish that helps heal, smooth, and... [More]

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DuWop Prime Venom

Wish your favorite lip shade came with the power to bee-sting your lips to Jolie-level plumpness? With DuWop Prime Venom ($20), those sultry smoochers can be yours. This colorless primer preps your lips for your favorite sticks or stains, providing that sexy, tingly inflammation while... [More]

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Estée Lauder Pure Color Crystal Lipstick in Rose Petal

Did you know that rose is predicted to be one of the hottest lip colors this fall? Lucky for you, we've already found the perfect shade: Estée Lauder's Pure Color Crystal Lipstick in Rose Petal ($26). Not only is the color on-trend and universally flattering,... [More]

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Halo Lip Gloss Set

Things we love about this lip gloss duo from Julep ($13 for 2, on sale): it leaves the tiniest hint of shimmer on our lips. It's infused with rosehip and green coffee bean oil to nourish and soften our lips. The packaging makes them look... [More]

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Smashbox Photo Op Eye Brightening Mascara

This Eye Brightening Mascara ($20) contains blue pigments to make the whites of your eyes look extra dazzling. Don't worry, it won't make you look like an anime character - the blue pigments are so tiny you can hardly see them, and the brush is... [More]

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