Eyeko Makeup

Created in London by Max & Nina Leykind, Eyeko Cosmetics is a favorite of UK celebrities like Victoria Beckham. "Eyeko" means "love" in Japanese, and the entire line is inspired by Japanese manga and anime. The entire line ranges from 3-10 British pounds, which is equivalent to roughly $5-$18 US, and the bubblegum-cute packaging and bright pastel colors are just too fun to resist! For an anime ingénue look in a hurry, turn to their Fat Balm ($10) and Mascara. ($10) The Fat Balm is a sheer tint with three flavored tints (strawberry, raspberry, and minty [sheer pink]) and iridescent sparkles, along with a hefty dose of moisturizers. Dab it on lips and cheeks for a sweet twinkly flush. Follow up with several coats of the thickening extra-black Mascara, guaranteed to prevent dry, broken lashes with its complex of natural oils, silicon, and vitamin B. Perfect for when you're feeling really, really giggly and craving some sushi.

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