Maybe it's because Ellen DeGeneres endorses the product. Maybe it's the fact that Olay Regenerist Serum is blended into the foundation. Maybe it's because they have 15 shades that are guaranteed to match your skin tone. But it is probably the fact that this foundation applies like a dream, stays on all day without sinking into wrinkles and comes in a quaint compact that also contains a circular sponge that we love Covergirl + Olay Simply Ageless Foundation ($15) so much.
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