It applies to a lot of situations in life, including makeup application: having a good base is important. Bare Escentuals Lash Builder ($15) is proof of that indeed. A coat applied before your mascara thickens your lashes and gives you that va-va-voom you're looking for when you apply your normal mascara as a second step. As a bonus, it moisturizes and protects your lashes, keeping them healthy for equally luscious lashes when you're not wearing mascara.
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