May 27, 2014 8:00 AM
Home hair coloring is a vicious cycle. It's messy and takes forever to apply, looks lovely for about 3.2 days, and then fades into some sort of blah in-between non-color. Enter Madison Reed Hair Color ($30). Each shade is vibrant, full of nuanced tones, and perfectly tailored to your needs (really, answer a few quick questions before you buy for personalized service and recommendations). Best yet, setting aside time to apply the color is now fun. The application goes on without a fuss and once you're rinsed and dried, your hair feels as gorgeous as it looks.
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