GHD IV Styler Pure

Not blessed with locks that shine and bounce and turn heads? Yeah, uh, neither are we—which is why we're addicted to the glossy white GHD IV Styler Pure ($295). The only tool you'll need to create stick straight strands or gently flowing waves, this tool actually releases negative ions to close your cuticle, thereby reducing static and adding shine. The IV Styler Pure even comes with its own heat resistant case, so you can pop it in your bag immediately after use.