Pomade doesn't usually translate to "shiny, touchable, soft hair": it's always meant stiff, waxy hair, in our past experience. But not so with new Bumble and bumble. Semisumo Hi-Shine, Lo-Hold Pomade ($27). Just a little dab tames flyaways, nixes frizz, shapes, styles, and - yes!!! - adds shine. We're pomade converts!
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