Helvetica: the typeface so ubiquitous that there was an entire movie about its rise to popularity. Now you can buy Helvetica the Perfume ($62), which gets its scent inspiration from the subdued, "neutral" Swiss typeface: the scent of nothing. It's a two-ounce bottle of distilled water, and no, we're not joking. But hey, if you're somebody with money to throw around and have designer friends with whom you'll be able to get a good two-minute chuckle out of this gift, by all means, go for it.
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