Sep 21, 2010 10:14 AM
Except if it's not a perfume, why are they charging for it like it is?
For better (this office has an open floor plan) and for worse (these flowers have anemia) light scents are extremely popular right now. But light doesn't have to mean lazy. Much-loved fragrance house Juliette Has A Gun has just added this stuff, called Not A Perfume ($115) to their lineup, and we are not whelmed.
The gimmick here is that the scent itself is composed of exactly one ingredient, by which we don't mean that it's heavily reliant on one ingredient, or that it's trying to smell like one particular kind of flower, or anything like that. There is only one aromachemical (the warm, woody ambroxan) in the whole thing. A perfumer bottling this and selling it none too cheaply, no matter what it's called, is about on par with a chef announcing that he's invented carrots.
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