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S.W. Basics Cleanser

Basic may be an insult if you're talking about that one coworker who is always carrying a knockoff handbag, but when it comes to beauty products? Basic is best. The premise behind this S.W. Basics Cleanser ($24) is that you don't need to rub a bunch of hard-to-pronounce chemicals on your face to get it clean. Containing just three organic ingredients - rosewater, vegetable glycerin, and tea tree oil - this stuff is pure, gentle, effective, and... you guessed it. Basic.

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