As a new mom or dad, there is very little time to tend to the baby and yourself. There are diapers to be changed, bottles to be mixed, boobies to be pumped, spit up to be addressed and maybe a shower to be had. So next time little Timmy needs his bottom lotioned thanks to a very unwise move to generic brand diapers, save some time and spread a little Circle of Friends Makwa Organic Calming Cream ($13) on yourself too.
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